Just because a customer is already in your store doesn’t mean your work is done. Your marketing dollars may have helped get a potential customer to your business, but don’t forget to educate/sell to them once they are there.

From a recent McKinsey Quarterly report:

McKinsey research indicates that as many as 40 percent of customers remain open to persuasion once they enter a store, despite undertaking extensive product research, reading online reviews, and comparing prices on their own.

Retailers that fail to have knowledgeable staff on hand to help customers make decisions, or even to create arresting in-store visual marketing materials, are losing sale after potential sale.

More than ever, retailers need a sales-driven mindset focused on having the right number of sales staff; ensuring those staff are knowledgeable, well-trained, and motivated to sell; and providing the right in-store experience for customers.

Click here to see how South Central A\V can help hone your in-store experience with music, messaging and digital signage.