Hey remember “The Dress”? Yeah. That dress. You were either Team White & Gold or Team Blue & Black… or you determined the entire affair was ridiculous.
Either way, the debate raises an interesting point that those looking for Audio Visual solutions deal with all the time. How can I get my colors represented accurately? How can I ensure that my logo will be accurately presented in print, on websites and cast on a digital sign? The dress was ultimately revealed to be blue and black, but people swore up and down it was white and gold.
While everyone perceives color a little differently (which, if you have time, brings up interesting scientific debate in its own right), the issue of color standardization across various media has been tackled. Cameras and other display units don’t see color and light the same was that our eyes do either.
Created in 1996, the sRGB color space was born to standardize colors across devices. Hewlett Packard and Microsoft wanted a way to the display characteristics of consumer-grade CRT monitors back in the ‘90s. Color is something that seems trivial until it’s wrong.
Like an orange is obviously identifiably and orange until it’s not quite so orange, and then you question what’s going on with orange producers.
So, with their sRGB color correction programs, Hewlett-Packard and Microsoft corrected Pantone colors with an algorithm in their software, creating harmony and avoiding dress-distress disputes for all major applications.
You can read more about RGB color correction, and maybe across multiple platforms, the dress would have been another combination entirely.